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Brand Communication

Crafting Product-Driven Brand Stories

Resume

I’m an Assistant Manager in Marketing at FI Money, where I lead cross-channel campaigns and product launches to build a unified brand narrative across email, social, ads, and AI-driven messaging. Before this, I worked as a Copywriter at Kuvera (now Cred) and a BFSI Content Writer at PureTech Digital, turning complex financial concepts into relatable, performance-driven stories through blogs, social formats, and ad creatives. I thrive at the intersection of creativity and strategy, balancing SEO-led content, competitor analysis, and performance metrics to keep brand communication both impactful and distinctive. My background in economics and applied statistics, paired with certifications in product management and brand strategy, helps me bridge analytical thinking with compelling storytelling. Whether it’s memes for social media or compliance-friendly long-form explainers, I love making finance a little less boring and a lot more human.

Work Experience

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Oct 2025 - Present

Assistant Manager - Marketing, Fi Money

Led cross-channel marketing campaigns and product launches, managing communications across email, SMS, RCS, push notifications, in-app messages, an AI chatbot, social media, and PPC advertising to ensure a consistent brand narrative. 

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May 2024 - Sep 2025

Copywriter - Brand and Social Media, Kuvera (Now Cred)

Built brand communication across blogs, video scripts, social media, and newsletters while defining a consistent brand voice that made finance feel accessible and human. Created engaging content formats and drove an SEO-led blog strategy that improved organic discoverability without relying on keyword stuffing.

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Jul 2023 - Apr 2024

BFSI Content Writer, Quantent (PureTech Digital)

Turned complex BFSI topics into readable, relatable web and blog content, building a unique brand voice for clients like HDFC and ICICI. Handled both creative and performance content, ensuring that what looked good also delivered measurable impact. 

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May 2023 - Jun 2023

Digital Marketing Executive, DKMH & Company

Worked across ATL, BTL, performance marketing, social media, and ORM to strengthen brand communication and digital presence, ensuring consistent messaging across platforms. Developed campaign messaging, making sure the core idea translated seamlessly beyond just visuals.

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May 2022 - Jul 2022

Financial Research Intern, FIMMDA (By RBI)

Conducted comprehensive bond market research, collating and analyzing yield data and patterns to support financial insights. Worked on a project involving a 'waterfall mechanism' of bond valuation, for RBI's research report.

Featured Work

Copies Written

Campaigns Launched

Skills & Tools

Certifications

Fi Money

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Kuvera (Now Cred)

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Quantent

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Education

MSc Economics (Finance)

XIMB, 2021 - 23

PGD in Applied Statistics

IGNOU, 2020 - 21

BCom (Accountancy & Finance)

BJB, 2017 - 20

Skills and Tools

01 - Branding Skills

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    Brand Storytelling & Strategy
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    Digital Brand Positioning
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    Campaign Coordination
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    Social Media Content Planning
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    Performance Communication
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    SEO, SEM, Web Ads
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    CMS Management

02 - Designing Skills

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    Figma
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    Adobe Illustrator
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    Balsamiq
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    Lucid Chart
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    Canva
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    Visual Storytelling

03 - Soft Skills

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    Teamwork
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    Problem-solving
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    Communication
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    Adaptability
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    Critical Thinking

Certificates & Achievements

Product Management

Issued by: NextLeap

Skills: Business Understanding, User Research, Ideation, AI Prototyping, Growth

Content Marketing

Issued by: Hubspot Academy

Skills: Content Strategy, Search Engine Optimization (SEO), Goal Setting, performance Tracking

Brand & Product Management

Issued by: IE Business School (Coursera)

Skills: Product Development, Journey Mapping, Demand Planning, Branding and Communications

Agile Project Management

Issued by: Quantum Consultants (Udemy)

Skills: Creating Framework, User Stories, Product Roadmap, Delivery, Backlog and Risk Management

Certified Brand Manager

Issued by: Vskills Certification

Skills: Brand Identity and Design, Strategy and Positioning, Digital and Social Media, Brand Equity

Mutual Fund Distributors Certification

Issued by: NISM

Skills: Basics of Mutual Funds, Role and Structure, Types of Mutual Fund Schemes and their Features