Divya Biswal

Led cross-channel marketing campaigns and product launches, managing communications across email, SMS, RCS, push notifications, in-app messages, an AI chatbot, social media, and PPC advertising to ensure a consistent brand narrative. 

Built brand communication across blogs, video scripts, social media, and newsletters while defining a consistent brand voice that made finance feel accessible and human. Created engaging content formats and drove an SEO-led blog strategy that improved organic discoverability without relying on keyword stuffing.

Turned complex BFSI topics into readable, relatable web and blog content, building a unique brand voice for clients like HDFC and ICICI. Handled both creative and performance content, ensuring that what looked good also delivered measurable impact. 

Worked across ATL, BTL, performance marketing, social media, and ORM to strengthen brand communication and digital presence, ensuring consistent messaging across platforms. Developed campaign messaging, making sure the core idea translated seamlessly beyond just visuals.

Conducted comprehensive bond market research, collating and analyzing yield data and patterns to support financial insights. Worked on a project involving a 'waterfall mechanism' of bond valuation, for RBI's research report.